Saluran, Margin, Efisiensi dan Farmer’s Share Pemasaran Jamur Merang (Volvariella volvaceae) Kelompok Tani Rukun Makmur Desa Argorejo Kabupaten Bantul

Abstract

The aimed of this study was to determine the marketing channel of merang mushrooms for the
Rukun Makmur farmer group and to determine the cost, margin, farmer’s share and efficiency of the
merang mushrooms marketing channel of the Rukun Makmur farmer group. The population taken from
the supply chain research for merang mushrooms cultivation were farmers, traders, and final consumers
who involved in the marketing channel of merang mushrooms in the Rukun Makmur Farmer Group. The
method of taking respondents used the snowball sampling method. Data analysis in this study used three
analyzes, there were: (1) descriptive, margin and marketing efficiency, and (3) farmer's share. The
results of the research showed that the perpetrators of merang mushrooms marketing institutions in the
Rukun Makmur farmer group were farmers, traders (central or non-central market traders), and
consumers. There are 4 marketing channels for straw mushrooms in the Rukun Makmur farmer group:
Marketing channel I straw mushroom farmers - consumers, marketing channel II straw mushroom
farmers - local market traders - consumers, marketing channel III straw mushroom farmers - local
market traders - retailers - consumers Marketing channel IV straw mushroom farmers - wholesale
market traders - retailers - consumers. The marketing costs of 1 kilogram of straw mushrooms in this
marketing channel include 0, Rp. 2,500, Rp. 3,500 and Rp. 2,500. The marketing margin in this study
was 0, Rp. 6,000, Rp. 10,000, Rp. 8,000. The least marketing costs and margins were in channel I, the
largest marketing costs and margins were in channel III. Marketing efficiency in this straw mushroom
marketing channel was 0%, 6.9%, 8.75% and 6.57%. The results showed that all marketing channels
were included in the efficient marketing category. The most efficient marketing channel was in channel
I and the least efficient was in channel III. The results of the farmer's share analysis in this study were
100%, 83%, 75%, 79%. These results show that the share received by farmers is greater than that of
consumers, so it can be said that all marketing channels are efficient.